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Our Brands : Meet Fairley

June 24, 2022

Our Brands : Meet Fairley

Introducing our new brand Fairley


“Jewellery is not something to be worn just because it matches an outfit, but because it draws attention that can spark a conversation.”  Susannah Fairley

 

Fairley was launched in 2013 by designer Susannah Fairley and her husband Jeremy Carp. Susannah has always loved classic designer fashion and accessories, particularly jewellery. An avid traveller from a young age, she began collecting interesting pieces, which caught her attention. By age sixteen she was creating fashion jewellery and selling to local boutiques and markets.

During her VCE, Susannah studied jewellery design that truly ignited her passion for design and jewellery. After completing a business marketing degree, Fairley became an accessories buyer for a major Australian chain. There she refined her aesthetic and developed her design skills further. After seasons of highly successful ranges, it was time to step out on her own.

 


“Design inspiration comes from my love of classic style and travel. I take themes from other cultures and traditions then I combine them with my love of jewellery and the desire to create enduring, exciting beauty through my work. I am committed to producing beautiful designs that demand to be worn.”

 

Susannah spent the next eight months feverishly working on launching FAIRLEY and her debut collection. In August 2013, FAIRLEY was born.

Celebrities around the world began to take note with supermodels Gigi Hadid and Megan Gale the first to post photos on Instagram wearing various FAIRLEY pieces.

Although Fairley appreciates in-vogue fashion, her designs are not trend driven. She loves reinterpreting classic pieces, creating contemporary appeal and renewed appreciation whilst allowing each piece to tell its story.

 

“My philosophy when designing is always less is more. I like to have really simple, elegant shapes as my canvas, and then give the designs a twist through adopting ancient jewellery-making techniques that can provide different textures and finishes, such as granulation design or matte finish, or just a beautiful stone that becomes the hero of the piece,”

 

Fairley personally handpicks each and every precious and semi-precious stone from merchants around the world and often designs many pieces from the collection around the stones themselves. She insists on incorporating ancient jewellery-making techniques in her work to give it its distinct finishes, most notably hand-hammered and granulation techniques. Every piece of FAIRLEY jewellery is handmade and unique.

Her collection reflects her belief that “style is always in fashion".

 





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