Loobie's Story is all about understated glamour, beautiful prints, joyful colour, and natural fabrics like easy-care viscose, silk, and perhaps the ultimate combination of opulence and practicality. Inspired by travel and a boho aesthetic, you will find many of Loobie's pieces are timeless that will see you wearing them for many seasons to come. Not to mention the versatility of their pieces which can be worn casually by day or dressed up by night.

This season Loobie's Story have been inspired by Folklore, they have created prints for A/W 22 that evoke feelings, memories, and stories.

Love is always in the details – sumptuous and decadent this season as Loobie’s Story navigates a new world, forging new paths, seeing through fresh eyes, listening to what is important, and feeding our souls. The Bloom Noir print will bring the love directly into your wardrobe inspired by Jacobean, romantic, and impressionist florals. It makes a soft yet bold statement. Add some edge to the Bloom Noir Midi Dress with your favourite leather jacket and heeled boots for a feminine bold look. The Bloom Noir Shirt will no doubt become your favourite most versatile shirt, with pintuck sleeves and removable neck tie, add texture by pairing with velvet pants and leather boots for a romantic modern look.

Nods to Bohemia, Victoriana, and the Renaissance art movement are found in delicate high necks with frilled picot edging, textured smocking on bodices and yokes, metallic braided trims, piping and embroidered motifs on our new suiting and velvet jackets – every garment demands a second glance. The Fleur De Lis prints are inspired by opulence, the Renaissance art movement and intense colours: Gold leaf, gingerbread, deep teal, hunter green, fuchsia, emerald and indigo, while cerulean, sea mist and dusty blues, blush, cameo pink, winter white and crystal grey soften and soothe. The Fleur De Lis is the perfect base dress, cinch in with a show stopping belt or add bold colours with heels and jackets. The floaty romantic Fleur De Lis Blouse looks fantastically whimsical tucked into the Cora Godet Skirt alternatively dress down with jeans and showstopping boots.

Stunning knitwear punctuates every story, cleverly enhancing, softening, highlighting, or contrasting its woven plain and printed counterparts. Every piece is unique and desirable, soft, and luxurious, warm yet lightweight. The Yasmin Sweater has beautiful hand embroidered blooms, wear over a midi dress or flowing skirt for a on brand boho look. Tailoring is in the spotlight again, right where it should be and Loobie’s Story are offering all the options – a short shawl collar jacket, a cropped military inspired jacket, a faux double breasted velveteen jacket. Add volume with the Femme Fatale Blouse with it’s volumous sleeve thanks to it’s smocked sleeve cuffs.

Loobie’s Story passion project this season has been working with their factories to source sustainable, ethical, and environmentally sound fibres and yarns. Working towards full certification, they are presenting you this season with ethically sourced wool, merino, and viscose fibres, eco rayon, and organic cotton for their stretch poplin styles. This is an industry evolution, and we will keep you updated as we navigate our way forward, playing our part.

Together, always, we stand strong and keep telling our story.