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Why we love Mela...

May 12, 2021

Why we love Mela...

A few years ago we fell in love with Mela Purdie and continue to dress our gorgeous clients in Mela year on year. Are you also a fan or have you just discovered Mela Purdie? As some of you may be new around here, let me introduce you to one of our favourite brands here at O'Briens.

 

Established in 2001 by Sydney based designer, Mela Purdie. Her sole vision has been to simplify women's wardrobes to adapt to our current way of life, perfect for women on the go. Continuing to develop upon their foundation of wearable basics, Mela creates clothes that are the "canvas to a woman's individuality." 

We have been stocking Mela Purdie for sometime now and are still absolutely in love with their quality, wearability, elegant silhouettes and most of all that they are Australian, owned, designed and made. This is virtually unheard of in this current market as sadly many Australian brands have had to make the hard to decision to move their manufacturing offshore to compete in the global market. Mela Purdie has however maintained a strong commitment to manufacturing in Australia and supporting local producers. 

 

 

So, what does it really mean for us as consumers, to buy Australian made? What benefits are there for us? Well, there are many and it’s something we should be proud of doing. Great quality guaranteed, supports the Australian economy, made to Australian quality standards and it feels good to support local and small business.

The other thing you need to know about Mela Purdie is their outstanding fabric selection, they are second to none in terms of quality and hand feel. Mela Purdie is best known for their Mache fabric, it is from the Japanese technical polyester family and Mache’s double Micron yarn creates strength & a full bodied feel. It has a high twist which gives the fabric the ability to be malleable and drape beautiful without excessive volume. Mela Purdie’s Mache fabric can be found in the current styles here at O’Brien’s such as Duo Blouse and the Single Pocket Shirt.

Speaking of Mela Purdie's pieces, this Autumn Winter 2021 collection is no exception, with beautiful prints and relaxed comfortable silhouettes.

Mela Purdie’s garments are investment pieces, for sure, but they are well worth it as their pieces are timeless and will continue to be your go to pieces for a very long time to come, not to mention the high quality of the make and fabrics used across all their styles. In our experience, investing in good quality and classic styles that you wear more often to get more bang for your buck.

 

Now to the fun part, here’s what we’re loving in store at the moment... our pick’s of the week from Mela Purdie.

          
 

The other fact you should know about Mela Purdie is that create monthly drops throughout their seasons, so you can be sure to plan what you might like get your hands on. Here at O'Briens we are lucky enough to offer you Pre-orders for Mela Purdie's latest Autumn/Winter drop, which you can check out here. You will have the opportunity to be able to secure your very own piece before they hit the shop floor. Guaranteeing you the ability to adding one or more of the 6 pieces to your winter wardrobe and not missing out.

Be sure to subscribe to our newsletter so you can get the latest updates on Mela Purdie and our other awesome brands. We’ll also keep you updated on what’s going on here at O’Brien’s. Happy shopping and we’ll see you in store and online X

 

See the entire Mela Purdie collection here >>>



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