ELK the Label

Ethically Considered Collection: A pioneer of independent Australian design, ELK was founded in 2004 in Melbourne, Australia. With a highly considered approach to design, ELK collections resonate with the global audience through a level of product refinement, range curation and intellect that is innately our own. The ELK customer has always embraced slow fashion, and shops for investment pieces that build on their existing wardrobe. ELK creates bi-annual collections that are informed by a design ethos where simplicity and sustainability meets innovation.