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Elm

Designed in the relaxed coastal Victorian town of Ocean Grove since 2012, Elm’s brand mission is simple – effortless everyday style. Known for their punchy pops of colour and their quirky approach to effortless fashion. Drawing inspiration from art and homewares, Elm Lifestyle’s current collections focus on making everyday wardrobe choices simple through the injection of beautiful colours and prints, layering pieces, easy wearing shapes and accommodative size ranges.