About Us
From our Manning store to our online shop, we continue to bring together carefully selected collections from some of Australia’s most-loved designers, alongside international labels chosen for their quality, individuality and timeless appeal.
What started as a family business has grown and evolved over the decades, but our commitment to our customers remains exactly the same.
A FAMILY TRADITION
It all began in 1955.
Don and Margaret O’Brien opened O’Brien’s Clothing Co. in Perth with a simple goal: to provide exceptional fashion and personalised service. Over the years, the business has continued through generations of the family. Don and Margaret’s son, Michael, and his wife, Kim, played an pivotal role in continuing the O’Brien’s story, helping to build on the strong foundations established by the original family business.
Today, Daneka and Quinten Lynch proudly carry that tradition forward, bringing the next generation into the business while continuing the values that have shaped O’Brien’s for more than 70 years.
Three generations. One family. One passion for fashion.
While fashion has changed dramatically over the decades, our belief in quality clothing, personal service and genuine relationships with our customers has remained at the heart of O’Brien’s. From Don and Margaret’s original vision to the business we are today, family has always been at the centre of O’Brien’s Clothing Co.
OUR PEOPLE
Personal service makes all the difference.
At the heart of O’Brien’s is our team.
We’re passionate about helping you find pieces that work for your lifestyle, your wardrobe and, most importantly, make you feel great. Whether you visit us in-store or shop online, you can expect friendly, knowledgeable service without the pressure. We’re here to help — not to tell you what to wear.
OUR BRANDS
Carefully chosen. Beautifully considered.
We curate collections from leading Australian and international designers, selecting brands that reflect our customers' love of quality, comfort, style and individuality. Our collections include Mela Purdie, Verge, Loobie’s Story, Madly Sweetly, Johnny Was, Elk the Label, Elm Lifestyle and Foxwood, alongside other carefully selected labels. We look for clothing that is beautifully designed, well made and easy to wear — pieces you'll want to reach for season after season.
Quality over quantity. Always.
We also believe in supporting designers and brands who are making considered choices around production, quality and sustainability.
VISIT US IN MANNING OR SHOP ONLINE
Two ways to experience O’Brien’s.
Visit our Manning store
Come in, take your time and experience the collections in person. Feel the fabrics, try things on and let our team help you put together an outfit that feels right for you.
Prefer to shop from home? Our online store brings O’Brien’s to you, wherever you are in Australia. With easy online shopping, Australia-wide delivery and friendly customer service, we're here whenever you need us.
MORE THAN CLOTHING
For us, fashion has always been about more than simply getting dressed.
It’s about finding something that makes you feel confident. It’s about discovering a label you love. It’s about that feeling when you put something on and know it’s just right. And it’s about the relationships we’ve built with our customers over generations. Some customers have been shopping with us for decades, while others have only recently discovered O’Brien’s. We’re grateful for every one of them.
70 YEARS & STILL GOING STRONG
From a small family business in 1955 to the O’Brien’s Clothing Co. of today, our story has always been shaped by our customers, our community and our love of fashion.
As we look to the future, we’re excited to continue evolving, discovering new designers and bringing you clothing that makes you feel confident, comfortable and completely yourself.
Thank you for being part of our story.
Daneka & Quinten Lynch
O’Brien’s Clothing Co.