Loobie's Story

Discover Loobie’s Story at O’Brien’s Clothing Co, featuring beautifully designed New Zealand women’s fashion, distinctive prints and effortlessly stylish pieces. Blending urban essentials with exotic influences, Loobie’s Story offers unique dresses, tops and statement styles for women who love individuality, colour and a touch of the unexpected.

This is the final Loobie’s Story collection, so now is your last opportunity to shop these much-loved designs before they’re gone. If you have a favourite, don’t wait!