Our Story

Welcome to O'Brien's Clothing Co.

For over 70 years, O'Brien's Clothing Co has been more than a fashion boutique—it has been a family story built on passion, personal service, and a genuine love of helping women feel confident in what they wear.

As a proudly family-owned and operated business, we've always believed that fashion is about more than clothing. It's about creating lasting relationships with our customers, supporting our local community, and offering carefully curated collections that stand the test of time.

Our Family Tradition

  • 1955: Don and Margaret O'Brien opened the O'Brien's store in Perth, with a vision to provide exceptional fashion and warm, personalised service. Their commitment to quality and customer care laid the foundations for everything we continue to do today.

  • The Next Generation: Their son Michael and his wife Kim proudly continued the family legacy, growing O'Brien's into one of Western Australia's most respected independent fashion boutiques. Their dedication to sourcing premium Australian and international brands earned the trust of generations of loyal customers.

  • Today: Daneka and Quinten Lynch proudly lead O'Brien's Clothing Co into its next chapter. While honouring the values established nearly seven decades ago, they continue to evolve the business with a focus on contemporary fashion, exceptional customer service, and a seamless shopping experience both in-store and online.

  • Adding to this special milestone, their daughter Addison is now part of the business, making O'Brien's a proud four-generation family business—a rare achievement and a testament to the enduring passion for fashion that has been passed down through the family.

Our People, Our Promise

At the heart of O’Brien's is our team—a group of passionate, dedicated individuals who share one goal: ensuring you leave our store feeling confident and inspired. Whether in-store or online, our friendly staff go above and beyond to make your shopping experience exceptional.

Our Brands, Our Ethos

We carefully curate collections from leading Australian and international designers, such as Mela Purdie, Verge and Loobie's Story. As the top stockist of some of Australia’s most beloved brands in WA, we prioritize quality, versatility, and sustainability.

  • Sustainable Choices: We proudly support brands that emphasize ethical production and sustainability, ensuring we offer fashion that’s both beautiful and responsible.

Our Stores, Your Convenience

From our beloved Manning store, which has been a fixture in Perth for over 70 years, to our expansive online shop, we’re committed to making shopping with us as easy as possible:

  • Nationwide Shipping: Free standard shipping Australia-wide for orders over $150, and free express shipping for orders over $500.
  • Fast Dispatch: Same-day dispatch for orders placed before 11 am Perth time, Monday to Friday.
  • Personalized Service: Contact us anytime for styling advice or order assistance.
  • Free Styling Sessions: Book your makeover today with our dedicated stylists.

Join Our Journey

We owe our continued success to you, our loyal customers. With your support, we’ve grown into a brand that transcends generations and borders. Whether you're a local, national, or international customer, we can’t wait to continue this journey with you!