Succession | Loobie's Story
The shift in fashion ...
Loobie's Story's latest collection is about contrasts, particularly the comparison of aristocracy and UK's gritty street style. They've discovered a long-awaited, unique style shift and are defining the fashion of the future. Shop Loobie's Story's latest styles for the Autumn and Winter season, and embrace body conscious styling, man-style suiting, and a new sultry form of femininity. Succession is a fresh take on the successful woman's wardrobe.
Fabrication
Fabric and construction in the latest collection has been mindfully designed to be sleek, comfortable, and elevated. We are seeing the return of mesh and textured cottons to provide fitted and light-weight garments.
Both the source and the customer has been considered, and we are seeing the introduction of faux fur, vegan leather, and melton wool to reduce the overall environmental impact during the production phase.
Light-weight mesh has been used in the crafting of the best-selling Duchess Top that can be purchased from our website today.
Knitwear
Knitwear is a staple in any wardrobe. Loobie's Story have ensured their knits can be easily layered, and perfectly compliment any outfit. With chunky, refined, textured, embroidered, and fluffy yarn each garment is unique and thoughtfully crafted to your needs.
The Miffy Cardigan and the Bonnie V Sweater both do a great job of layering and can be used as varied and unique garments in your outfits.
Shop Loobie's Story cosy knits now.
Prints and Colour
The pattern and colour palletes that define this release, surprise both through their simple and complex visual combinations. The use of conversational, patchwork, and blurred floral motifs has evolved throughout history and is realised through many of these new garments.
The wedgewood blue, gold, and berry tones that inspire the aristocracy, also inspired Loobie's Story. However, neutrals are also key in this latest collection with black, winter white, french vanilla, blush stone, and tan making appearances.
The Greenwich and Countess blouses are great pieces to explore Loobie's Story's innovative use of pattern and colour.
Structure
Proportion, structure, and layering define the shape and style of a garment and the overall outfit. Something that has been utilised with skill this season.
We are seeing masculine suiting and straight leg trousers juxtaposed with ruched mesh dresses, and sleek pleated skirts.
The Greenwich Skirt is a sleek pleated skirt that can be paired with the Prudence Blazer for an effortlesly chic look that contrasts traditionally masculine and feminine forms.
This is Succession
Loobie's Story truly are defining what it means to be, and to look like a successful woman. From their creative and elevated campaign styles to the complexity of their garments. So ask yourself the question: succession - are you leading or following? Make sure you're entering this Autumn/Winter season with Loobie's Story, and embrace the feeling of empowerment.
