Wander, Dream, and Layer: New Arrivals from Loobie's Story & Madly Sweetly Summer 25

Summer 2025 is all about embracing freedom, colour, and effortless style with a touch of luxury. Two of our favourite labels, Loobie's Story and its sister brand Madly Sweetly, have unveiled their Summer 25 collections, each offering a distinct take on summer dressing that feels at once curated and carefree.

Loobie's Story – Boheme Collection Summer 25

The Boheme Collection channels the spirit of the modern wanderer—luxury bohemian at its finest. Think bold graphics, smudged ikats, and conversational prints that transport you from the golden sands of the Sahara to the sun-soaked Amalfi Coast. Dresses are at the heart of the collection, from versatile shirt dresses to statement occasion styles.

Silhouettes are cleaner and streamlined, reflecting pared-back luxury, while print placement is whimsically considered to create drama in motion. New fabric blends, including ramie, linen, viscose, and Tencel, lend airy comfort without compromising on elegance. Colour is celebrated unapologetically: jade and aqua sit alongside sunlit neutrals and summer brights, creating palettes that feel both grounded and exhilarating.

Whether wandering through city streets or coastal escapes, Loobie's Story invites you to express your free spirit while enjoying the luxury of effortless style.

Madly Sweetly – Synergy Collection Summer 25

Sister brand Madly Sweetly takes a slightly more pared-back approach with the Synergy Collection, perfect for layering and breezy summer days. Maxi dresses and tunic lengths dominate, designed with thoughtful layering proportions that feel intuitive and wearable.

Prints are abstract, solarised, and botanical—sometimes bold, sometimes tonal—creating a carefree, natural aesthetic. Neutral and mineral tones are paired with hot primary brights, allowing for effortless mix-and-match dressing. Dresses remain a key staple, with botanical and ikat-inspired patterns taking centre stage, celebrating both structure and ease.

This collection embodies the carefree nature of summer, with lightweight layers and soft fabrics that move with you, making it ideal for sunlit brunches, seaside strolls, or spontaneous adventures.

Why We’re Excited

Both collections celebrate freedom, colour, and effortless elegance, yet each offers its own signature mood:

• Loobie's Story: bold, wandering, bohemian luxury.

• Madly Sweetly: pared-back, breezy, layered sophistication.

Whether your heart beats for whimsical prints or tonal layering, Summer 25 has a look for every free spirit. Step into the season with dresses that celebrate movement, fabric, and the joy of summer living.